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Pension Data Set

All of our leads (100%) are captured by telephone survey using UK operators. We speak with over 50,000 living, breathing UK consumers each month, finding out who they are, what they need and asking them directly if they want our client’s products and services now.

This gives consumers the power to choose what they want to hear about and which specific companies they want to talk to. Our call files come from our high street partners who give us access to their lapsed customer databases in exchange for writing back the attributes we capture during the survey. This gives you access to a different sector of the market than can usually be found with traditional lifestyle lists.

The core age of our database is between the ages of 40-70 with a 58% female skew. Our prospects tend to be telephone responsive, financially mature, risk-averse and have a switcher’s mentality. They are typically AB1’s with an average household income of £35 K+. From a mailing perspective, less than 5% of our database has ever been mailed.

Collection method

100% telephone capture, 100% UK call centres


» Accuracy

» Tele-Responsive

» Double Opted In
• Fully compliant with DPA requirements

» Unsaturated
• Majority of file only called once
• 99% of the file has never been mailed to

» Core demographic
• 58% Female
• Age 35-75
• HHI £35K+

» Pension Data Sets
• Have Pension, would like review
• 143,000+ volume universe (adding 3K+ per month)
• £1.50 per record

Call us on 0843 289 3970 or write to for information about 1stNet Marketing services, brochure or discussion.