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B2C Telemarketing Results Continued…

SAFE GUARDING

Ensure that your results are safely stored and only authorised personnel have access. We all have heard stories of data loss and theft, this can damage your company reputation and your clients may also suffer.

You may be approached by marketing companies to sell your data and you may be tempted…do not be tempted! Do not sell or lend your data, unless you have the full permission from your clients to do so. Selling data may be profitable but it’s unethical business practice.

FOLLOW UP

Make sure your team members follow up all leads and appointments as arranged with the prospects and clients. Call backs are important part of your campaign, they can generate additional sales or appointment that helps achieve targets.