Selecting the right telemarketing company is the first step to a successful campaign! Ensure the telemarketing company is capable of running your campaign with all the requirements; data, script, qualified agents and calling hours.
QUALITY + SERVICE + RELIABILITY = SALES
The telemarketing company should focus on continuous improvement for your customers’ experience and keep all your customers happy. Service with a smile makes all the difference when it comes to telesales and customers can make out if there is a lack of a smile.
DATA: This is the lifeline of your campaign and your telemarketing company must be able to source quality data on your behalf. Make you sure you get the ownership of the data.
SCRIPT: The telemarketing company should be able to write an effective script; most companies will pass the burden to you leaving you responsible for campaign failure.
AGENTS: You must demand experienced agents when paying on an hourly basis. Inexperienced agents are not an issue when paying per performance basis.
REPORTING: All telemarketing offer campaign reporting; however, some will only offer completed leads or sales data only. You are entitled to entire calling reporting if you are paying on an hourly basis.
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