Telemarketing set-up and project start-up questions are a norm for any company that is looking to engage a telemarketing company. Most telemarketing companies fail to inform their prospective clients that telemarketing projects require in-depth planning before implementation.

1. Project clients’ achievement by using telemarketing is the first point of discussion; why do they wish to utilise this channel of marketing. What targets have they proposed? Is it feasible to achieve them? Is the prospective client has a team ready to take the influx of calls that may be generated? Several questions need addressing prior to the next stage of planning!

2. Discuss their target market and what do they know about their target market. Everyone wants our product/s and service/s is not the right approach or a solution. How has the target market data available? How much does it cost and how will it reflect to the overall cost of telemarketing.

3. Script for the product and services are vital; reading from a script is a different issue! Telemarketing should never be a sales call, for selling, you should utilise Telesales approach. Discuss sensible and achievable targets, never go overboard or promise excessive results.

4. Planning carefully will lead to successful and continuous telemarketing projects; telemarketing centre’s success is client’s success.

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